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Fifty Thousand Feet leads digital transformation for US heritage interiors brand Thibaut

June 27, 2025 / 1 min read

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Luxury wallpaper and interiors brand Thibaut partnered with Fifty Thousand Feet to refresh its identity and launch a new digital platform that balances tradition with modern usability. The challenge was to evolve a legacy brand for today’s design-savvy audience while simplifying the complex needs of trade and retail customers. Fifty Thousand Feet delivered a refined brand system and an e-commerce experience, complete with customer-specific journeys, swatch tools and seamless navigation to support inspiration and efficiency at every step.

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