Consensus Commerce: A New Era of the Empowered Consumer
A study on how people want to share power with brands and participate with like-minded peers in the process.
We’re in the midst of a cultural shift in consumer behavior. Long Dash conducted a national survey of 1,300 consumers aged 18-76. Through this data, consumers tell us they’re looking for more from brands. Beyond just great products and marketing campaigns, they are ready to partner with brands to build better products in exchange for opportunities to connect, influence brand decisions, and share the brand's success. We’ve coined this emerging shift in the relationship between brands and communities “consensus commerce.” In this report we share new data on how consumers are viewing their relationships with brands, insight into how brands can engage these consumers, and how new technologies like blockchain can enable these new relationships.