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Insights for the long run

How lessons from Web3 offer solutions for companies’ first-party data problems

perspective

How lessons from Web3 offer solutions for companies’ first-party data problems

Companies need first-party data to survive as privacy measures limit ad-retargeting tools. The good news is that our research shows consumers are interested in providing their data in exchange for community and influence—and web3 philosophy can help.

Kate Watts

perspective

Why Brands Need to Act Like Membership Organizations

Merrill Wasser

Strategy

The Future of the Metaverse Is Only As Bright as Its Privacy Policies

Cecilia Tran

perspective

To Build Trust and Unlock Innovation, Support Your Employees’ Side Hustles

Kate Watts

perspective

Two at a Time

Jenny Madorsky , Ankita Callahan ,

perspective

CSR, As We Know It, Is Over

Cecilia Tran

perspective

Making the Most of Our Brains at Work

Lauren McNally

perspective

To Build a Compelling Narrative, Bring Your Organization Along With You

Uzra Khan

interview

The Antidote to the She-Cession

Trinity Gilfoy Reding

perspective

Sustainability Is the Supply Chain Issue Nobody’s Talking About

Kate Watts

interview

Debunking the myths of employee motivations

Cecilia Tran

interview

The Future of Work Must Be Equitable

Kate Watts

perspective

Want to Create Meaningful Branded Content? Try a Journalistic Approach

Kate Watts

perspective

Not All Data Are Created Equally

Aaron Morrissey