Attitudes Before Age

A study on how to engage employees by speaking to their attitudes and behaviors instead of making assumptions based on their age.

As the most trusted source of information about your brand, your employees change how people perceive your business and whether they become—and remain—customers. Despite their outsized influence, however, brand leaders have often failed to find better ways of engaging their workforce. Many think about their workforce in terms of age or demographic stereotypes instead of digging beneath the surface to understand what really motivates people.

 

Long Dash conducted a nationally representative survey of 1,000 employees of Fortune 500 companies to uncover what really motivates employees and help brand leaders transform them into brand ambassadors by meeting their specific needs and attitudes. Our “Attitudes Before Age” report gives leaders the insights and tools to cultivate a more engaged workforce across five distinct workforce typologies.

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