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CoolSculpting®

A creative digital storytelling experience that builds brand trust and demonstrates results.

  • Strategy |
  • Design |
  • Marketing

The
Challenge

Explore new communications approaches to educate potential patients and overcome barriers to treatment.

The
Journey

We reestablished the brand in a class of its own through digital content that was as educational as it was inspiring.

The
Solution

  • Digital communications strategy
  • Website design, development, and management
  • Ad creative, seasonal promotions, and video production
  • Channel distribution management

A new communications approach to educate potential patients

CoolSculpting®, an innovative treatment in the body contouring industry from Allergan Aesthetics, was seeking to reignite consumer interest in its product after launching nearly a decade ago. Despite the science and reputation behind the treatment, consumers were uncertain about the treatment process and results they could expect to achieve.

 

CoolSculpting® wanted to explore new communications approaches to educate potential patients to overcome barriers to treatment.

 

 

 

DIGITAL COMMUNICATIONS STRATEGY

Reinvigorating the brand

We set out to reinvigorate the brand and give consumers the confidence that CoolSculpting® is the right choice for their body contouring needs. As partner to CoolSculpting®, we began by building a full digital communications strategy for its owned and shared channels. We sought to understand the challenges it faced in the landscape, how its audiences experienced the brand, and how it could uniquely position itself as one part of a health-focused lifestyle.

DIGITAL MARKETING

Building brand trust

We used this strategy to reestablish the brand in a class of its own through digital content that was as educational as it was inspiring. This approach manifested in a range of new solutions, from organic social media to creative concepting for seasonal promotions.

 

At the core of our approach was building brand trust with consumers through a more holistic approach to digital communications. Through these consistent and compelling touchpoints, CoolSculpting® has sought to change consumers’ perceptions, deepen relationships with patients and providers, and stake its claim as the leader in the body contouring market.

Our partnership with Long Dash helped us strengthen our digital presence while producing tangible results. Through Long Dash, we implemented changes to our website to improve SEO, upgrade our social media content and increase the cadence of our posts, and make data-driven decisions affecting other aspects of our digital presence.

Stakeholder, Allergan Aesthetics

CoolSculpting® and CoolSculpting® Elite Uses

CoolSculpting® and CoolSculpting® Elite are FDA-cleared for the treatment of visible fat bulges in the submental (under the chin) and submandibular (under the jawline) areas, thigh, abdomen, and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments. CoolSculpting® and CoolSculpting® Elite are not treatments for weight loss.

CoolSculpting® and CoolSculpting® Elite Important Safety Information

These procedures are not for everyone. You should not be treated with CoolSculpting® or CoolSculpting® Elite if you suffer from cryoglobulinemia, cold agglutinin disease, or paroxysmal cold hemoglobinuria.

Tell your doctor if you have any medical conditions including recent surgery, pre-existing hernia, and any known sensitivities or allergies.

During the procedure you may experience sensations of pulling, tugging, mild pinching, intense cold, tingling, stinging, aching, and cramping at the treatment site. These sensations subside as the area becomes numb. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity, and sensation of fullness in the back of the throat after submental or submandibular area treatment.

Rare side effects may also occur. CoolSculpting® and CoolSculpting® Elite may cause a visible enlargement in the treated area, which may develop 2 to 5 months after treatment and requires surgical intervention for correction.

Please see full Important Safety Information for CoolSculpting® and CoolSculpting® Elite on CoolSculpting.com.”

Patient Results May Vary.

CoolTone® Uses

The CoolTone® device is FDA-cleared for improvement of abdominal tone, strengthening of the abdominal muscles, and development for firmer abdomen. CoolTone® is also FDA-cleared for strengthening, toning, and firming of buttocks and thighs.

CoolTone® Important Safety Information

The CoolTone® procedure is not for everyone. You should not have the CoolTone® treatment in areas with metal, electrical, or electronic implants/devices like cardiac pacemakers, implanted hearing devices, implanted defibrillators, implanted neurostimulators, drug pumps, or hearing aids.

Tell your doctor if you have any medical conditions as CoolTone® should not be used over a menstruating uterus, over areas of the skin that lack normal sensation, in patients with fever, malignant tumor, hemorrhagic conditions, epilepsy, recent surgical procedure, pulmonary insufficiency, or pregnancy.

CoolTone® should be used with caution in patients with Graves’ disease (an autoimmune disorder that causes overactive thyroid), active bleeding disorders, or seizure disorders.

Women who are close to menstruation may find that it comes sooner, or cramping is increased or intensified with CoolTone® treatments, therefore, it is recommended to not undergo treatment during this time of the month.

CoolTone® should not be used in the heart or head areas, areas of new bone growth, over the carotid sinus nerves, or over the neck or mouth. CoolTone® should not be applied over swollen, infected, inflamed areas or skin eruptions. Caution should be used for patients with suspected or diagnosed heart problems.

Common side effects may include, but may not be limited to, muscular pain, temporary muscle spasm, temporary joint or tendon pain, and redness at or near the treatment site.

Ask your Healthcare Provider if CoolTone® is right for you.

Please see full Important Safety Information for additional information at coolsculpting.com/cooltone.

Patient Results May Vary.

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